local.ch is a local search engine for Switzerland. It started life as the website for the Swiss yellow pages and phone book.
Before I started work at local.ch there was no User Experience expert in the company. They occasionally worked with a freelance visual designer.
I improved the User Experience and led the evolution of the design. I was a UX department of one. luckily I could count on external support from Jessica, the friendly neighborhood visual designer.
This gallery shows the major evolutionary steps of the site's UI design:
- Incremental cleanup and usability improvements
- Complete corporate rebranding and redesign
For the rebranding I worked closely with the branding agency to make their design proposals - like the one shown here - suitable for the web.
Result List, responsive design
We worked on a redesign of the results list pages. One of our goals was to come up with a layout that would work well on various screen sizes. (This has not been implemented.)
The videos and prototypes below show several Interaction Design solutions and studies I worked on.
Animation of a potential approach for displaying search results previews while the user is typing.
Single search field variants
Variants of search assistance and refinements with a one search field approach.
(Please view on YouTube in HD to see details.)
Result list improvements
Presentation of one iteration of result list improvements.
Disclosure of product images inside a result list without leaving the page.
A case for single field search
User tests demonstrating some problems with multiple field searches.