Swisscom Labs project profiled
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Marc Osofski posted a video on the Optaros blog from Josh Bernoff, Forrester Analyst and author of Groundswell
See the video here.
I am not embedding the video because it starts playing automatically and loops... very annoying!
It was a very succesful example of a proper User Centered Design project.
For more information on the project, see: Swisscom Mobile Labs profiled on the Optaros Website. (Includes a nice screencast.)